Our agentic data is generated inside Optonomous, as our own agents run real merchant operations. Our purchase and reference data flows in from merchants' connected commerce platforms. Both pass a fixed de-identification pipeline before anything can be licensed — and we never broker third-party panels.
i. — our core advantage
First-party origin (agentic datasets)
Our agentic datasets — Trace, Crucible, and Dialogue — are generated on infrastructure we own and operate. Our agents do the work — resolving tickets, disputing chargebacks, reordering inventory — and the trajectory is the byproduct. Nothing here is scraped, purchased, or assembled from brokered panels, so we control that pipeline end to end and can attest to where every record came from. (Our purchase and reference datasets have a different origin — see Data rights.)
ii.
Consent
Data is collected only from merchants who explicitly enroll in our opt-in + revenue-share program. Merchants share in the revenue from datasets derived from their operations, which aligns incentives and keeps consent active rather than buried in terms.
iii.
Data rights & platform sources
Our purchase and reference datasets (Tally, Cohort, Registry) don't originate on our own infrastructure — they flow from merchants' commerce platforms (e.g. the Shopify Admin API) through merchant-authorized connections. Onward licensing of these derivatives is governed by each merchant's authorization and the applicable platform partner terms: [ platform-source licensing basis — pending counsel ].
iv.
De-identification
A fixed pipeline runs before any data becomes licensable:
- PII redaction before data leaves its source system
- Re-identification risk scoring against k-anonymity thresholds
- Hard exclusion of all PCI / payment data at source — it never enters the sellable pipeline
v.
Opt-out & deletion
Merchants can opt out at any time, which halts new collection immediately. Deletion requests propagate to derived datasets in line with our retention and re-release policy, and downstream licensees are notified per contract.